Resume


Professional Summary  

Experienced communications professional with twenty years of demonstrated history in nonprofit marketing, communications, and fundraising. Skilled in program management, content strategy, media relations, public speaking, and storytelling, always with a focus on equity and inclusion.

Work Experience

Senior Director of Development and Campaign Communications, University of San Francisco

July 2023–Present

  • Lead campaign communications and marketing strategy in support of comprehensive fundraising and alumni engagement initiatives at the University of San Francisco. Drive the university’s marketing and communication strategy for the Division of Development. Manage the Development Communications team and collaborate with key partners in planning and creating communications that educate, cultivate, and inspire philanthropic support for and engagement with USF.

Director of Development Communications, University of San Francisco

October 2019–July 2023

  • Drive the university’s marketing and communication strategy for the Office of Development. Manage the Development Communications team and collaborate with key partners in planning and creating communications that educate, cultivate, and inspire philanthropic support for and engagement with USF.

Senior Content Strategist, Callisto

October 2018 — September 2019

  • Plan and execute content strategy across the organization, working with product, fundraising, marketing, and hiring teams on setting the tone and brand for all external and internal written materials.

  • Ensure all communications and collateral align with brand voice and tone, and are survivor-centric and inclusive.

  • Coordinate press requests, media relationships, press releases, and communications crisis plan.

  • Manage incoming support requests from survivors, customers, funders, and other stakeholders; coordinate empathetic and accurate response communications.

  • Oversee creation, editing, and distribution of email campaigns, social media campaigns, fundraising appeals, and other externally facing initiatives.

  • Draft and execute resource guides, product content, FAQ documents, impact reports, and product briefs to advance the organization’s goals to support survivors and create safe pathways to report sexual assault and professional sexual coercion.

Director of Communications, Parents for Public Schools of San Francisco

August 2014 — September 2018

  • Direct comprehensive communications program, including fundraising collateral and writing, brand identity, editorial calendar, and key message development.

  • Coordinate digital platforms, targeted communications, workshop presentations, and marketing and fundraising materials.

  • Manage team production of new website, creation of comprehensive style guide, and integration of various media platforms in English, Spanish, and Chinese.

  • Cultivate media, community, corporate, and other constituent relationships to further the mission of the organization.

  • Manage and train other team members in relationship building, brand alignment, and other communications best practices.

Content Editor/Features Writer, SFkids.org

Fall 2006 — Summer 2014

  • Research, produce, write, and edit content for San Francisco-based non-profit family resource organization, SFkids.org.

  • Manage social media feed, newsletters, web content, and other collateral.

  • Appear on live television, radio, and at San Francisco community events to promote organization.

  • Project manage implementation and marketing of city-wide resource events for San Francisco families.

Associate Director of Development, San Francisco State University

September 2002 — May 2004

  • Identify, cultivate and solicit major gifts to advance the mission of San Francisco State University. Including copywriting, special events, grant proposals, and individual donor cultivation.

Development Officer, Arizona State University

August 2000–July 2002

  • Implement and coordinate comprehensive fundraising program established for identifying, cultivating and soliciting gifts for Arizona State University. Including volunteer management, special event planning, copywriting, and grant proposals.

Assistant Director of Annual Giving, Southwestern University

August 1996 — July 2000

  • Identify, cultivate, solicit, and thank donors who give yearly contributions to the university’s current operating fund.

Freelance/Contract Clients

  • SF-Marin Food Bank

  • Authority Media

  • Gershoni Creative

  • Modern-twist

  • Mom Writer’s Literary Magazine, Senior Editor

  • The Great Place to Work Institute

Volunteer Experience

  • Parent Advisory Council Member, San Francisco Unified School District.

  • Co-coordinator, Girl Scouts of Northern California, Troop 61980. Lead programming and community service to develop leadership skills in girls.

  • Vice-President, Everett Middle School PTSA. Elevate parent engagement and student success as part of a multilingual public school leadership team.

  • Vice-President, Fundraising, McKinley Elementary PTA. Manage $250,000 annual campaign to support public elementary school funding gaps.

  • Recruiting Chair, McKinley Elementary PTA. Coordinate annual marketing campaign to recruit to new families to the school.

Education

  • Lead Bay Area Fellow, Coro Northern California: a year-long fellowship for emerging and established Bay Area changemakers.

  • Graduate courses, Masters program, Hugh Downs School of Human Communication, Arizona State University.

  • B.A. with Honors, Southwestern University, Georgetown, Texas.