Hi, I’m Robin.

I’m a writer and communications strategist. I help social impact organizations to share their stories and solve problems.

What do I do?

I plan communications strategies.

I write long-form and short-form content. Everything from blog posts and fundraising campaigns to landing pages and resource guides. I have written for magazines and zines, product content and press releases, tiny calls-to-action and rally calls for mobilization.

I have advanced training in writing digital copy, fundraising messaging strategy, and equity-building for nonprofits. I love working in teams of diverse people to create new things that help others.

“Robin is an incredibly thoughtful and intentional writer. Her strategic skill in crafting a brand narrative through various platforms is powerful and engaging. She takes great care in centering her work around users and it shows.”

— stef angeles, colleague, Callisto

Recent Work

University of San Francisco : Development Communications

As part of USF’s campaign, Changing the World From Here, my team helps to tell the story of the impact of philanthropy on our students and community. Here is one such story.

Callisto: Tech to Combat Sexual Assault

In my former position at Callisto, I managed the creation of a Survivor’s Guide. We built a research-based, inclusive product for survivors of rape, sexual assault, and professional sexual coercion.

Callisto: Year Three Impact Report

I collaborated with our Director of Product Design to create Callisto’s Year Three Impact Report, which tells the story of Callisto’s work to support survivors of sexual assault.

Parents for Public Schools of San Francisco

In my four years as Director of Communications at Parents for Public Schools of San Francisco (PPS-SF), I oversaw all fundraising components, a website redesign, a brand identity overhaul, the implementation of an editorial calendar, and the creation of new key message assets.